It's too easy to think that if you have an optometry practice, people are just going to show up from the street and set up an appointment. It's too easy to think that there's a constant and huge demand for your services. It's too easy to think that you only need to put out an ad for your optometry services, and your scheduling calendar will be full. Well, the reality is that there are a lot more optometrists in business nowadays. Also, people are looking for more permanent solutions to shortsightedness or vision problems. Put all these factors together and there's less and less dollars to go around for all the optometrists out there.
It can be quite a competitive landscape in the local optometry market, regardless of where you are located. If you want to make sure that your eye appointments happen, you don't have to invest in a new machine. You don't have to invest in a very expensive marketing campaign. Eye doctors often overlook this simple solution. You can use one very easy tweak for your business to make more money off your existing patient base, and also, use that base to spread the good word about your business.
What simple change am I talking about? Set up appointment reminders. That's right. By simply getting this specialized type of service, you can ensure that you will make more money with your current appointments. Let's face it. Your patients cancel all the time. However, with each cancellation, you lose money. Your time is money; you make money with your time. You can't make money when the patient fails to show up. You can fix this problem by putting into place an appointment confirmation service that sends a short text message to your patients reminding them to show up for their optometry appointment. It is fairly straightforward. However, you would be surprised as to how many optometrists don't have such a system. This is precisely what will give you a competitive advantage.
SMS appointment reminders for optometrists can give you a competitive edge. It not only ensures that you get confirmation when people can show up, but it also allows you to plug in holes in your appointment calendar when people cannot show up. Moreover, when you move up or reschedule patients, they are most grateful to you. They feel that you are doing them a favor. This goes a long way in building customer loyalty.
The more loyal your customers are, the higher the likelihood that they will spread the good word about your optometry business. This is free advertising. You don't have to pay for this word of mouth. Moreover, people are more likely to act on the recommendations of their friends and family members when it comes to professional services. Instead of you losing money on last minute cancellations, you actually are saving money by making sure that you reschedule other patients for those newly opened spots. However, you might also be making more money in the future because you are building good will.
When you put into place a proper appointment reminder service for your optometry practice, you can benefit from a wide range of ways. Don't look at it as just another business expense. Don't look at it as just another thing to do with your business checklist. No. Optometrist appointment reminders can help take your optometry practice to a higher level. Considering how competitive the local optometry market can be, you need as many advantages and competitive edges that you can get. Using the right appointment confirmation service definitely gives your optometry practice a solid opportunity to look better for the people that you are trying to reach and build good will with.
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