Tattoos and body art are all the rage in the United States. In fact, thanks to American mass culture, movies, and music, tattoos are becoming really big all over the world. It seems that as soon as people see Shaquille O'neil or Lebron James is wearing new tattoos, they want to get one too. The tattoo industry is blowing up like gang busters. Unfortunately, if you are a tattoo artist, this might not necessarily translate into good news for you. As more and more tattoo artists set up shops in your town, municipality, or city, you might find yourself in a very tight, competitive landscape. In other words, the market for tattoo art tends to remain small while the number of service providers tends to increase. As more and more people hear about the demand for tattoo and skin art, the more providers enter the market. This cuts into the overall pie that all existing tattoo artists have to share.
You need a competitive advantage for your tattoo shop business to not just survive but to profit. The good news is that you don't have to do anything extreme for you to book more business. You don't have to invest in search engine optimization for local marketing. You might not even have to take out an ad in the local yellow pages. In fact, the only change that you need to do might turn out to be actually quite small. The only change that you might need to do to actually push your business forward is to get an appointment reminder service. The great thing about an appointment reminder service is that it helps you preserve the current business that you already have, and it also lazes the groundwork for potential new business down the road. Here's how it works.
SMS appointment reminders for tattoo artists
An appointment reminder service for tattoo shops and skin art providers is a fairly straightforward affair. The reminder service will send a short text message to your customers reminding them of their upcoming tattoo appointment. Once people are aware about the appointment date, they can show up at your tattoo shop at the right time. When they do this, you will make money because you can provide services for them. You lose money when people forget, when all sorts of things pop up, and they can't make the appointment. The worst way for you to lose money is when people cancel at the last minute.
When you use an appointment reminder service, you get a lot of lee time. In that way, people don't cancel, and when they feel that they have to, you will at least get some advance time so there are less last minute cancellations. The more lead time you get, the higher the likelihood that you can plug in those open spots on your schedule roster, so you can make money off those appointments. You might consider yourself an artist or as a provider of skin-based art, but the bottom line is that you need to be a good manager of your time, or else your tattoo shop will go out of business. That's the bottom line. Tattoo artists are like the artist version of an acupuncturist.
There are no two ways about it. Effective time management is effective business management. The good news is that by using SMS reminders for tattoo artists, you aren't just ensuring that people show up at the right time, so you can make money of those appointments, but it also paves the way for you to spread the word about your business. That's right. Retaining an appointment reminder service for your tattoo business can help you actually promote your business.
You are promoting your business in an indirect way. Why? When people have to cancel, open spots appear in your schedule. You can then move up another tattoo client to those open spots. When you do this, you create good will with these people. When you do this, they feel good about your service. They feel grateful. As a result, they are more likely to spread the word about your tattoo services. Since people that get tattoos tend to hang out with other people that already have tattoos or thinking of getting tattoos, these customers form a great marketing base for your business. The bottom line is that the happier you make your customers, the higher the likelihood that they will spread the word about your business. The more you make them feel special, the more they feel compelled to drive even more business your way.
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